Cathy Schetzina, Director of Information Services, PhoCusWright, Inc.
Cathy Schetzina: Director of Informations Services
Cathy Schetzina joined PhoCusWright Inc. in 2005 to launch the PhoCusWright GDX syndicated research service, dedicated exclusively to travel technology. She specializes in research, production, writing and analyst relations for PhoCusWright's syndicated research division.
Cathy Schetzina: Lure Travelers With These 3 Top Tech Trends
From e-mail deal alerts to vacation offers sent via mobile phones, travel technologies are capturing consumer attention. But technologies' success depends on more than just finding the best way to offer rock-bottom prices - it's also about getting consumer buy-in and keeping it. Enter the top travel innovations expected to make a splash in 2006.
And guess who's using these new technologies? "Users tend more often to be business travelers," says PhoCusWright analyst Cathy Schetzina. "These are the travel industry's best customers" - and the most tech-savvy, she notes.
Cathy Schetzina: Gazing into the Crystal Ball of Online Travel
In the future, will your computer plan the perfect trip?
Integrated information: Often the domain of individual taggers and bookmarkers, mashups will become increasingly common, says Cathy Schetzina, travel analyst with PhoCusWright. A Honolulu mashup, for example, might include an interactive map that shows local restaurants along with a selection of user reviews — a very useful tool after that surf lesson or outrigger-canoe ride.
Cathy Schetzina: User Generated Content 2.0
In recent PhoCusWright FYI pieces written by Cathy Schetzina, Direction of Information Services and Bob Offutt, Technology Analyst as well as an earlier piece written by John Bray, Vice President of Advisory Services, the authors describe a second generation Web 2.0 environment based on user generated content. I am in complete agreement with my colleagues at PhoCusWright on this issue and wanted point out a specific example on how user generated content can be tied to geo coding.
Cathy Schetzina: SIX TRAVEL TECH TRENDS FOR 2006
2006 is already shaping up to be a productive year for travel technology. RSS feeds are popping up, venture capital is flowing in, IT departments are seeing projects large and small come to fruition ... and launching new ones. As anyone who has tried in the past to predict when mobile will really take off knows - it isn’t always easy to anticipate just when a public-facing technology will reach the much-discussed tipping point.
Cathy Schetzina: PhoCusWright Launches A New Travel Technology Research Service
We're excited to launch the GDX syndicated research service because it brings travel professionals industry-specific technology content they can't get anywhere else," said Cathy Schetzina, GDX editor in chief and director, information services, PhoCusWright Inc. "GDX is a logical extension of TRAVDEX, PhoCusWright's travel technology conference, where industry leaders have long gathered to discuss the next big thing in travel technology.