Henry H. Harteveldt: 10 Important Insights About Millennial Travelers
What Travel Sellers Must Do To Appeal To US Online 18-26 Year-Old Travelers
Millennial leisure travelers — those between the ages of 18 and 26 — are tomorrow's big travel spenders, and they stand out from other generations in several key ways. They are willing to pay more for things that they want and are more inclined to try new things, but are still up-and-coming and must balance practicality with travel decisions. Millennials are also highly technology optimistic, and are more inclined to use the mobile internet than other generations. To appeal to Millennial travelers, travel providers and agencies should work to meet their unique wants and expectations to build relationships that will continue over time.
Henry H. Harteveldt: Happy Returns for Travel Agents
Use of travel specialists, formerly known as travel agents, is growing in popularity despite travel Web sites; one reason is that travelers say they do not have time or energy to scour Internet for best deals; online business is not on decline; Henry H Harteveldt, travel analyst at Forrester Research, says about 77 million of nearly 141 million American adults who use Internet and take at least one trip each year will buy their tickets online this year, up from 62.4 million in 2005; estimates... July 3, 2007 Technology
Henry H. Harteveldt: Good News: Quality-Focused Travelers' Ranks Have Grown Premium Customer Segment Shows 33% Growth In Roughly Two Years
Quality-focused travelers (QFTs) — travelers who both view travel as an area in which they are willing to indulge themselves and who are willing to pay more for noticeably better travel products or services — now account for 28% of US online leisure travelers, one-third more than in 2004. The number of QFT Bookers has also increased, from 74% of QFTs in 2004 to 78% in 2007. But a critical mass of QFTs indicate a comfort with cross-channel buying, and they rely extensively on both online and offline agencies for their travel planning and buying. To win more business from QFTs, travel sellers must tap into QFTs' thirst for value and efficiency and engage them through Social Computing tools like community sites, RSS feeds, or podcasts
Henry H. Harteveldt: Vice President and Principal Analyst, Forrester Research
Henry H. Harteveldt joined Forrester in January, 2000 to lead its worldwide travel industry practice. He analyzes and projects how consumer and business adoption of new technologies will impact the sale and purchase of travel services. Through both industry surveys and Technographics® research -- the largest continuous survey effort of technology behaviors in the world. Henry advises Forrester clients on both industry and consumer trends that raise challenges or present opportunities, enabling Forrester’s travel clients to stay ahead of rapidly evolving needs and preferences.
Henry H. Harteveldt: Nowadays the tourists prefer to organize their vacations on their own to reduce the prices
The technology investment is one of the facts which is recognized like an essential requirement to “assume new trends”, said the Sabre Labs director, Tony Brice. On the other hand, Henry h. Harteveldt emphasized the growing of the metasearch engines, where Google and Yahoo dominate their usage.